Key Ingredients

Argan Oil

Argan Oil

A purified water with minerals and impurities removed, creating a clean, neutral base for hair care formulas. It helps ingredients perform more effectively, improves product stability, and ensures a gentle, consistent experience—especially for sensitive scalps.

Aloe Vera

Aloe Vera

A nutrient-rich, organic botanical ingredient that deeply hydrates and soothes the scalp. It helps reduce irritation and dryness while nourishing each hair strand, leaving hair soft, shiny, and healthy-looking.

Hydrolyzed Keratin

Hydrolyzed Keratin

Natural structural protein in hair. Its molecules penetrate the hair shaft to help strengthen, repair, and smooth damaged hair, reducing breakage and frizz. It also improves elasticity, shine, and overall hair health.

Customers praise this keratin shampoo for delivering body, volume, and healthy-looking hair. Many are long-term fans who've used it for years, noting "wonderful fragrance" and effectiveness for various hair types. Shoppers appreciate it's free of harsh chemicals and a little goes a long way. Some note occasional greasiness and one mentioned formula changes from the original.

  • 5 stars: 36 (80%)
  • 4 stars: 5 (11%)
  • 3 stars: 4 (9%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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Ken A.
So glad to have the shampoo back in the house

So glad to have the shampoo back in the house. I have used it for years and it works so well for me. A wonderful fragrance! I am glad that I could buy it directly from you as on Amazon it is twice as much, thank you a lot!

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Anonymous

It does a very good job of cleaning my hair and can be used safely every day. I have used it for over 35 years.

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Anonymous

My hair always smells and looks good with this shampoo.

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been using for years and you dont need alot.

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Anonymous

Been using this for many many years and although I have tried others always came back to it.My hair is very fine and I use little but it cleans shines and softens my hair.

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Anonymous

i used to use this product years ago, but decided to try others which was a waste of money (hindsight enabled here). Ordered it and now my scalp is happy!

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Anonymous

I have PCOS and it really affects my hair. I first found this shampoo at TJ Maxx and decided to try it out. It changedy hair completely. I love the smell, the feel, the texture of my hair once it's dry.I do get a little greasy/oily with with shampoo, but my hair has never been healthier!

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Anonymous

I bought 2 bottles. I liked the product its got a great smell and its fairly priced. Unfortunately one of the bottles was open and spilled all over the package.

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Anonymous

I have fine but thick wavy hair. I love this shampoo. The first ingredient is keratin, a protein that gives hair volume and body. I think whether this shampoo works depends on your hair type. I don't use conditioner because it makes my hair limp and straight. The curl falls out. There is enough conditioner in this shampoo for me (aloe). This shampoo gives my hair body, without harsh chemicals, sulfates and parabins. I love it.