Las Vegas, NV — With all the focus on world economic weakness, a Las Vegas businessman is carving out international partnerships to help his company grow while improving the human health of emerging nations. Panch Prasad, CEO of Las Vegas-based U.S. International Trading Corp., is now working with the former Soviet republic of Belarus to distribute his high quality natural and organic beauty products including vitamins and supplements, while bringing awareness of the health benefits coming from these products as well.
Over the past few months, Prasad has met with Belarus government officials regarding the promotion of health and wellness awareness in the economically-thriving former Soviet satellite nation. He was recently invited to meet the President and Prime Minister of Belarus and to speak at a Belarus-U.S. Business Forum in Minsk on March 29th and 30th. With other high-profile American brands represented like Microsoft and Caterpillar, Prasad will be the lone official from a U.S.-based health and beauty company.
“I have studied Russia and other neighboring countries like Belarus through the years,” Prasad said. “It is very clear to me that there is an overwhelming demand for reputable natural and organic products. There is also a great opportunity to spread the word about the anti-aging and other key benefits that come with using some of our exclusive active and patented formulations.”
With cooperation from Belarus business and government entities, Prasad intends to introduce Belarusians to natural and organic concept in hair care products, creams, lotions and other natural vitamins and supplements. Prasad also points to examples of vitamins and supplements like CoQ10 and Glucosamine-chondroitin and other natural formulations as prominent examples of natural products that have had an immense impact on cardiovascular and neurological health. So why not bring these health benefits to Belarus, he says.
“I have been in this industry for more than 20 years, and have seen people enjoy truly amazing health benefits by using natural products,” he said. “Today, so many people are well-versed in natural health and wellness products. I intend to help the people of Belarus join this highly-informed community of consumers.”
Prasad believes an emerging natural health industry in Belarus could also bring economic benefits. Through a partnership with leading Belarus bio-pharmaceutical entity, Belbiopharm, along with its business and government partners, USITC hopes to first establish product bulk packaging for export in Belarus. The next step would be to expand into licensed formulating and manufacturing of Mill Creek’s well-known hair care products along with other popular vitamins and supplements. Also, with
the country enjoying a central location with transit routes between Russia and Europe, Belarus makes for a perfect area to launch further health and beauty awareness and industry expansion to nearby nations.
“I think we’re on the cusp of something really great here,” Prasad added.
Founded in 1990 by Panch Prasad, a trained chemist and the recipient of the 2007 Exporter of the Year Award from the U.S. government. U.S. International Trading Corp. manufactures and distributes its five unique brands: Mill Creek Botanicals, Amazon Organics, Bellance, DuBarry, and Silver Fox along with popular vitamins and supplements. The company sells to more than 45 countries in North America, Australia, South America, Southeast Asia and Europe. USITC brands have won several industry awards, including the 2005 Natural Products Showcase Award and Best of Beauty Awards from Better Nutrition Magazine in 2009 and 2010. The company is headquartered in Las Vegas, Nevada, USA.